Businees intelligence is a thrust for challenging the market
« The capability to understand its behaviour and to anticipate the changes, is without a doubt more now in the last ten years than in the past, the key access to market challenge and to companies business development.
This new approach to business challenging requires the information to be managed globally. The business intelligence is, therefore, in the direct line of the of the new mode of management oriented on optimisation of the information management. »
Mourad Oubrich, Docteur en Sciences de Gestion, Expert international en intelligence économique et Professeur, Université d’Ottawa (Canada) – (translation Nerahida)